Project Marketing capabilities

Whether you're a developer looking to launch a new project, or you're struggling to meet your sales targets, my consultancy services can help take your project to the next level.

With over eight years' experience in project marketing, I specialise in helping property developers achieve their sales goals through targeted, strategic campaigns. My track record was built over five years as a Marketing Professional at Independent Property Group, where I contributed to campaigns recognised with industry awards, before founding Studio Taylrd to bring that same expertise directly to developers as an independent consultant.

I have the expertise and connections necessary to take your project from concept to completion.

Experience

I believe every project is unique, which is why I offer customised solutions tailored to your specific needs. I have worked on campaigns for over 6,000 off-plan properties across the Canberra market, consistently meeting and exceeding campaign budgets and sales targets.

By leveraging my industry relationships and experience in campaign management, I can help you achieve your sales goals and deliver exceptional projects to market.

  • I am proud to have worked with clients in delivering properties to market across over 40 residential and mixed use projects.

  • Ideation and execution of targeted campaigns have led to my success in delivering high-quality leads across all project calibers for clients.

  • From boutique developments to large-scale, industry-shaping projects, I have managed marketing budgets of up to $500,000 across the full lifecycle of a campaign, ensuring the highest ROI at every stage.

Delivery track record

  • Landmark Batemans Bay | MBS

    Marketing campaign management including real estate portal and listings coordination, social media advertising, print and digital advertising creation and campaign management.

  • The Reserve | Elevated + Jega

    Design agency management. Website design and management. Rendering direction and styling guidance. Content creation and collateral design. Display suite styling and setup. Agent portal setup and management. Database campaign mapping, setup and deployment.

  • Celesse | Bonmen

    Re-brand coordination. Media plan implementation and management. Content creation.

  • Modern multi-story building with "Eyre St Market" sign, featuring a ground-level entrance, illuminated windows, grid-like facade design, and adjacent structures, captured at dusk.

    Atria | KG Capitol + PEET

    Assistant project management of settlement phase. Management and facilitation of all unit valuation & re-valuation inspections throughout extended UTAR processes. Client communication management & settlement key handover.

  • Modern waterfront buildings at sunset with water reflections, clear sky, and trees in the background.

    Sapphire | Keggins

    Execution of media planning during final construction phases. Coordination of activations and budget adherence in conjunction with the design agency. Display fit-out, photography & marketing. Settlement gift coordination & collation.

  • Modern open-plan kitchen and dining area with light wood flooring, a black dining table with gray chairs, a tall white vase with dried branches, a sleek kitchen island, stainless steel appliances, and a view of a garden through large open doors.

    The Grounds | CDRL

    Management of marketing from construction completion. Execution of collateral design to support media placements. Fitout of 3 display homes. Marketing budget management and recommendations. Social media campaign execution and management.

  • Modern apartment buildings with brick and glass exteriors lining a landscaped walkway at dusk, featuring stone walls and plants.

    Kiara + Oaks | APG

    Worked alongside the development marketing manager to execute all marketing activations across both developments from pre-release to final construction. Coordinated launch events and exchange gifts for purchasers.

  • Modern kitchen with island and dining table

    DKSN | Englobo + Doma

    Management of media scheduling & collateral design in collaboration with appointed design agency. Display suite furnishing. Facilitation of all valuation inspections & buyer communication.

  • Natura | Base Developments

    Management alongside design agency to deliver branding and collateral. Created branded collateral for marketing placements and managed project launch campaign. Social media account setup & ongoing coordination.

  • Modern multi-story apartment building with large windows and balconies, surrounded by trees and landscaping, viewed from a nearby road at dusk.

    Illume | Bisa

    Management of media scheduling & collateral design in collaboration with appointed design agency. Budget management & optimistaion, Social media & print advertising design & management. Settlement gift ideation & collation.

  • Modern kitchen with white cabinetry, wood accents, and a marble countertop. A large glass vase with yellow flowers is on the counter. The space includes a built-in oven, stovetop, and a minimalist faucet on the island.

    Seidler + Seto | KG Capitol

    Execution of media planning for project launch. Coordination of activations and budget adherence. Artwork design for ad placements. Display home fit-out proposals & execution.

Service offering

  • Setting brand positioning and market strategy across every stage of a project's lifecycle - from concept and naming through to sales and post completion repositioning.

  • Developing marketing plans, budgets and priorities across multiple concurrent projects, ensuring each campaign is resourced and sequenced to deliver results.

  • Successful off-plan marketing campaigns require an evidence-based approach, clearly defined campaign objectives, target audience identification, and advertising management across varied platforms, including:

    Social media

    Email & CRM management

    Digital & paid advertisements

    Website creation and management

    Customised activations

  • Executing successful marketing campaigns requires more than just knowing what tactics to use and when to use them. It also requires a keen sense of design intuition to effectively craft messaging, select appropriate imagery, and create visually appealing graphic designs.

  • Selecting and briefing a design agency to create marketing collateral can be a time-consuming process.

    Coordinating a consistent team of specialist contractors - videographers, photographers, graphic designers, web developers and more to deliver campaigns on time and to brief.

  • Marketing off-plan properties involves selling a concept rather than a physical product to potential purchasers. Display suites and furnished homes play a crucial role in showcasing the value of investing in such properties, and tailored furnishings that match the specific size and style of each property is essential.

  • Launch and sales events provide excellent exposure for a project in driving pre-sales. To ensure success, these events must be meticulously planned and managed, utilising industry connections and supplier relationships.

Modern kitchen interior with minimalist design, featuring a bar area with two black chairs, wooden flooring, white walls, and a staircase with a person ascending.

Let’s collaborate

If you're looking for a partner who truly understands the complexities of the off-plan market and can help you navigate the required marketing solutions through any challenges, look no further.

The valuable experience and insight I have gained allow me to work with you to guide projects through any market conditions, working as an extension of your team and drawing on a trusted network of specialist contractors to keep every campaign on track and performing.

Whether you have a project nearing completion and wish to meet your sales targets or require marketing guidance from the concept stage, I will tailor a customised marketing package that suits your needs.

Phone
0499 879 999

Email
meg@taylrd.com.au